Director of Web Analytics by Numeric Jobs Plano, Texas

numeric-llc-squarelogoThe candidate will be a data-driven individual who has strong analytics skills and experience. This position will have a key role in managing business analytics for a high-profile client . This person must work effectively with clients and vendors, potentially manage a team of direct reports, and complete high-quality analytics deliverables to drive digital marketing and social media strategy. Responsibilities include: Build analytics strategy and elevate the analytics platform to achieve a data-driven digital marketing culture Lead the effort to define, measure, and tell the story of our social media impact to determine brand and campaign effectiveness Manage client relationships and serve as the SME for web analytics Create and execute a site optimization plan that includes personalization, behavioral CRM, testing, and targeting Leverage data to gain insight into trending, sentiment levels, user experience and behavior in order to drive the appropriate digital marketing, mobile and social strategies Measure site usability and effectiveness, along with monetization of media campaigns, and present actionable insights and recommendations to executives Manage and mentor a team of web analysts and allocate resource assignments accordingly Data analysis to A/B and multivariate testing results, and ad hoc requests Oversee tag management services and maintain integrity across multiple sources of data Provide direction on integrating disparate sources of data, ultimately setting the blueprint to develop a central BI solution Partner with multiple vendors to implement analytics requirements and streamline project processes. Evaluate and recommend digital marketing tools and products. Quality assurance of output developed by the technology teams and validation of web reporting enhancements/changes (data validation, etc.) Perform competitive analysis

Desired Skills Experience Qualifications:

Bachelor’s degree required Minimum 6 years of web metrics and/or analytics experience Strong Adobe marketing cloud experience desired (SiteCatalyst, Discover, ReportBuilder, Data Warehouse, Test Target, AudienceManager, etc.)Experience with social media tools, such as Spredfast and Crimson Hexagon a plus Ability to analyze, structure and interpret large quantities of raw data is a must Implementation experience with analytics platforms such as a web reporting tool and tag management software preferred Strong relationship building skills Statistical modeling experience, including attribution modeling and predictive modeling, are desired Experience with business intelligence tools a plus Experience with offline/online data integration is a plus Knowledge of DART for Advertisers (DFA) and JavaScript are a plus Up-to-date with current analytics trends and tools Experience within a business channel (e.g. marketing, business analytics, etc.) desired Expert knowledge of Excel and PowerPoint Critical thinker who can problem solve Excellent communication skills; proven written and oral presentation skills Can multi-task and quickly adapt to changing/conflicting priorities Ability to work independently and is a motivated self-starter Detail-oriented and organized.


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