Digital Analytics is a hot field. It is a field in data analysis that does not require coding or technical expertise. You can be a Digital or Marketing analyst in just 3 weeks.  This class is taught by Anil Batra.  Anil is a well known leader in the Digital Analytics and has developed and taught courses at various universities. He makes sure that every students gets the most of this course and helps them in career development.

Classes are held 6:00 PM – 8:30 PM PST on Monday, Wed and Friday for 3 weeks.  At the end of week 3rd you will be ready to work on real problems. This course builds on what you will learn in theory from courses such as University of British Columbia’s Digital Analytics course or other university courses.


Class




Week 1 Week 2 Week 3
  • What is Digital Analytics
  • Digital Analytics Process
  • Define goals and KPIs
  • Collecting Data
  • How Web Analytics Works
  • Analyzing the data
  • Presenting the data
  • Tools of the trade
  • Google Analytics
  • Configuring the tool
  • Pulling the data for analysis
  • Hands on Project with a real case
  • Preparing the reports
  • Story telling
  • Presenting the data
  • Finding the job – resume tips and support

Class